Where do we start getting the word out?

Written By Anastasia Clare

Question:

Help! We’re a new non-profit, and we have no idea how to get the word out. Where do we start?

Answer:

Congrats on your new non-profit! Assuming you’ve tackled all the upfront logistical work, it’s time to revisit your business plan. A good business plan includes information about your audience, a market scan, and even a mini-marketing plan.

But what if your mini-marketing plan is a little... abstract? OR maybe it's a long list of ideas? That’s okay! This is a judgment-free zone. Here’s your Marketing Rx:

Struggling with the blank page?

  • Consider reaching out to another, slightly more established non-profit. Ask them what worked for them, what mistakes they made, and what they wish they knew when they started.

Too many ideas? Or a divided board?

  • Prioritize the strategies and tactics that align with your vision. Many new non-profits focus on building an audience. Notice we said audience, not donors! People need to know about you AND have a chance to like you before they donate.

  • This is also the perfect time to bring in a marketing strategist. A good one will not only prioritize and find consensus, but also help you understand what tasks you should take on yourself and what you should leave to professionals.

Does this sound like you?

We can help. Contact us for a free consultation.


Anastasia Clare
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Why Instagram isn’t enough